SM House Cleaning — Privacy Policy
Effective Date: April 2026 | Last Updated: April 2026
1. Introduction
SM House Cleaning ("we," "us," or "our") is a residential cleaning service based in Bloomington, Minnesota, operated by its owner ("Owner"). We are committed to protecting the privacy and personal information of all clients, prospective clients, and website visitors (collectively, "you" or "User").
This Privacy Policy describes what personal information we collect, how we use and protect it, your rights regarding that information, and our specific obligations under A2P 10DLC SMS messaging regulations and applicable federal and state law.
By accessing our website, submitting an inquiry, completing a booking form, or communicating with us via any channel, you consent to the practices described in this Privacy Policy.
2. Information We Collect
2.1 Information You Provide Directly
We may collect the following categories of personal information when you contact us, submit an inquiry, or complete a booking:
Full name
Email address
Mobile phone number (used for booking confirmations, service reminders, and SMS messaging with your express consent)
Home address and service location
Number of bedrooms and property details
Cleaning service preferences and frequency
Any additional information you voluntarily provide in communications
2.2 Information Collected Automatically
When you visit our website, we may automatically collect:
IP address and approximate geographic location
Browser type, operating system, and device information
Pages visited, time spent on pages, and referring URLs
Cookies and similar tracking technologies (see Section 7)
3. SMS Messaging and A2P 10DLC Compliance
SMS CONSENT DISCLOSURE: By submitting your mobile phone number through any form on this website or through direct communication, you expressly consent to receive SMS text messages from SM House Cleaning. Consent to receive SMS messages is NOT a condition of any purchase or booking. Message and data rates may apply.
3.1 Types of SMS Messages We Send
If you opt in to SMS communications, you may receive the following types of messages:
Booking confirmations, updates, and reminders
Appointment and cleaning schedule notifications
Pre-service communications and access instructions
Post-service follow-up and review requests
Responses to inquiries you initiate
3.2 SMS Opt-In and Consent
We will only send you SMS messages if you have provided express written consent. Consent may be obtained through:
Submitting a booking or inquiry form on our website
Sending us a text message initiating communication
Providing verbal or written consent during the booking process
Consent is specific to SM House Cleaning and will not be shared with any third party for independent marketing purposes.
3.3 How to Opt Out of SMS Messages
You may opt out of SMS messages at any time by replying STOP to (952) 521-1777. After sending STOP, you will receive a single confirmation message and will be unsubscribed. To re-subscribe, reply START or contact us directly.
3.4 SMS Help
If you need assistance, reply HELP to any message, or contact us directly using the information provided in Section 11 of this policy.
3.5 SMS Data Sharing Restriction
CARRIER COMPLIANCE: Mobile phone numbers and SMS opt-in consent data collected by SM House Cleaning will NOT be shared with, sold to, or transferred to any third parties or affiliates for marketing purposes. This restriction is absolute and unconditional. Carriers are not liable for delayed or undelivered messages.
No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Information sharing to subcontractors in support services, such as customer service, is permitted. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.
3.6 Message Frequency
Message frequency will vary based on your booking status and inquiries you initiate. During an active booking, you may receive up to 5 messages. Outside of an active booking, messages are sent only in response to your inquiries or upon your request.
4. How We Use Your Information
We use the personal information we collect for the following purposes:
To process and manage your cleaning service request or inquiry
To communicate with you regarding your appointment, service details, and any issues
To send SMS messages with your express consent (see Section 3)
To send booking confirmations and transactional communications
To comply with applicable legal obligations
To protect the safety and security of your home and our staff
To improve our website and services
To respond to your questions and provide customer support
To detect and prevent fraud or unauthorized bookings
We will not use your personal information for any purpose incompatible with the purposes described above without your prior consent.
5. How We Share Your Information
We do not sell your personal information.
5.1 Service Providers
We may share your information with trusted service providers who assist us in operating our website, managing communications, and delivering our services. These providers are contractually obligated to use your information only as directed by us and in accordance with this Privacy Policy.
5.2 Legal Requirements
We may disclose your information if required to do so by law, including in response to a subpoena, court order, or other legal process, or when we believe disclosure is necessary to protect our rights or comply with a government request.
5.3 SMS Data
All of the above categories exclude text messaging originator opt-in data and consent. This information will not be shared with any third parties, excluding aggregators and providers of the text message services necessary to deliver your messages.
6. Data Retention
We retain your personal information for as long as necessary to fulfill the purposes described in this Privacy Policy or as required by applicable law:
Booking and service records: minimum 2 years
SMS opt-in and opt-out records: minimum 5 years in accordance with TCPA best practices
Communications and inquiry records: up to 2 years
When your personal information is no longer needed, we will securely delete or anonymize it.
7. Cookies and Website Tracking
Our website may use cookies and similar tracking technologies to enhance your browsing experience and analyze website traffic.
7.1 Types of Cookies We Use
Essential cookies: Required for the website to function properly
Analytics cookies: Help us understand how visitors use our site
Preference cookies: Remember your settings and preferences
7.2 Your Cookie Choices
Most web browsers allow you to control cookies through their settings. You may choose to refuse cookies; however, some features of our website may not function properly without them.
8. Data Security
We implement reasonable and appropriate technical and organizational measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction, including:
Secure HTTPS encryption on our website
Use of reputable third-party tools that comply with industry security standards
Restricted access to personal information on a need-to-know basis
No method of transmission over the internet is completely secure. If you believe your personal information has been compromised, please contact us immediately.
9. Your Privacy Rights
9.1 General Rights
Right to know what personal information we have collected about you
Right to access a copy of your personal information
Right to correct inaccurate personal information
Right to request deletion of your personal information
Right to opt out of SMS communications at any time by replying STOP
Right to withdraw consent where processing is based on consent
9.2 Minnesota Residents
If you are a Minnesota resident, you may have additional rights under applicable Minnesota privacy law. To submit a request, contact us using the information in Section 11.
9.3 Exercising Your Rights
To exercise any of the rights described above, please contact us in writing using the contact information provided in Section 11. We will respond to your request within 30 days. We may ask you to verify your identity before fulfilling your request.
10. Children's Privacy
Our website and services are not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected information from a child, please contact us immediately and we will take prompt steps to delete that information.
11. Contact Us
If you have any questions about this Privacy Policy, wish to exercise your privacy rights, or need SMS support, please contact us:
SM House Cleaning Bloomington, Minnesota 55420 United States Phone: (952) 521-1777 Email: [email protected] Website: smhousecleaning.com For SMS opt-out support: Reply STOP to (952) 521-1777 or contact us via the website.
12. Updates to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. When we make material changes, we will update the Effective Date at the top of this document.
Your continued use of our website or services following the posting of changes constitutes your acceptance of such changes.
13. Governing Law
This Privacy Policy is governed by the laws of the State of Minnesota and applicable federal law. Any disputes arising under this Privacy Policy shall be subject to the jurisdiction of the courts of Minnesota.